Consumer Market Research

Amplitude Research offers comprehensive consumer market research services that help businesses large and small refine their marketing, identify new markets and develop new product and service lines. Our in-house staff is skilled at survey design, programming and administration. We offer a wide-range of reporting services and can provide expert advice on the most effective research methods for a specific project.

Our consumer market research survey panels can target more than 100 different respondent profiles including low incidence consumer demographics. Recently completed consumer market research studies have targeted high net worth individuals living in specific geographic areas, online shoppers of luxury goods, air travelers to specific destinations such as Walt Disney World, prospective real estate purchasers in targeted income brackets and regions, recent car buyers by model and year and day traders using online brokerage accounts.

Since 2002, our Panelspeak® survey panel has provided affordable, top-quality online sample for consumer market research surveys. Our consumer market research profiles include age, gender, household income, job title, marital status, number of children, education level, zip code, ethnicity, and occupation. Our online market research panelists also select from over 25 recreational interests ranging from golf to computer gaming, and more than 50 personal habit categories from coffee consumption to airline travel. We can provide nationwide sampling balanced with U.S. Census Bureau statistics or targeted market sampling based on DMAs or zip codes.

This precise targeting gives our clients consumer market research results tailored to their needs.

All our consumer market research surveys are programmed and administered by our professional staff and hosted on our proprietary survey hosting platform. This results in higher response rates and allows us to monitor the completion times of each survey respondent, ensuring clean results. We also perform data cleaning in-house, to ensure our results are accurate and reliable.

We have market research software specifically designed for consumer market research surveys. It supports over 50 different question-and-logic formats including advanced skip logic, rotations, piping, image displays, Flash video streaming, and 2,000 character comment fields.