Marketing Surveys

Amplitude Research is expert in the design and administration of marketing surveys. We can effectively survey marketing research and customer participants, with advanced data analysis of the survey results.

What is a Marketing Survey?

A marketing survey typically implies feedback from a non-stakeholder population (such as a nationwide or regional sample of the general population) to gather independent opinions about a product or service. However, marketing surveys can also include feedback from existing customers to better understand the marketing effectiveness of current or prior advertising campaigns. In many cases, a successful marketing survey will include a combination of both groups of survey participants.

The first step in the design of a marketing survey is to define the goals of the study and the persons to be targeted for survey participation. This phase begins with one or more conference calls between an Amplitude Research survey professional and the client representatives. Our staff is trained to ask the right questions to identify the information needed to draft an effective marketing survey, and can also provide experienced advice on sample size, sample balancing, and reporting objectives.

Amplitude offers all methods of data collection including web survey hosting, mail surveys, and telephone surveys, and can provide experienced, unbiased advice on the most effective survey methodology for a project. For nationwide, regional or metropolitan area sampling, and for many low incidence studies, online marketing surveys will often be the least expensive solution. Telephone surveys can also provide cost-effective data collection if the survey length is under 10 minutes and the incidence rate is high.

Amplitude's Panelspeak® survey panel provides high-quality sampling for consumer market research, b2b market research, and technology market research studies. Combined, we can access over 400,000 web participants through our double opt-in panelists and media / strategic partners who specialize in marketing surveys.