Commonly used demographic market research questions

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Sample Demographic Market Research Questions

The following demographic market research questions and resources are provided by our firm as a complimentary service for our website visitors in the design of surveys. Feel free to use these questions on your own market research questionnaire. These types of demographic survey questions are primarily designed for use with nationwide, metropolitan, or other general population consumer studies to achieve Census balancing, or as qualification questions for business research targeted at key personnel. However, these questions might not be the correct design for a given study. Nor are these questions intended to represent the full range of choices where each study might have, or a market research questionnaire might require, different wording, categories, or response options. For a small fee, our survey design staff at Amplitude Research is always available to custom develop market research questions to best meet the specific goals of your study. We also offer comprehensive survey hosting and reporting services.

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Geography - Region

Option 1: Which region of the country do you live in?

  • Midwest - IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI
  • Northeast - CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VT
  • Southeast - AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV
  • Southwest - AZ, NM, OK, TX
  • West - AK, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY

Option 2: Where do you live?

  • New England - Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
  • Middle Atlantic - New Jersey, New York, Pennsylvania
  • East North Central - Illinois, Indiana, Michigan, Ohio, Wisconsin
  • West North Central - Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota
  • South Atlantic - Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia
  • East South Central - Alabama, Kentucky, Mississippi, Tennessee
  • West South Central - Arkansas, Louisiana, Oklahoma, Texas
  • Mountain - Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming
  • Pacific - Alaska, California, Hawaii, Oregon, Washington
Household Income

Option 1: What was your total household income before taxes during the past 12 months?

  • Less than $25,000
  • $25,000 to $34,999
  • $35,000 to $49,999
  • $50,000 to $74,999
  • $75,000 to $99,999
  • $100,000 to $149,999
  • $150,000 or more

Option 2: What was your total household income before taxes during the past 12 months?

  • Less than $25,000
  • $25,000 to $34,999
  • $35,000 to $49,999
  • $50,000 to $74,999
  • $75,000 to $99,999
  • $100,000 to $149,999
  • $150,000 to $199,999
  • $200,000 or more

Option 1: What Is Your Ethnicity?

  • African American
  • Asian
  • Hispanic
  • Pacific Islander
  • White

Option 2 (ask this question and next question together): Are you of Hispanic, Latino, or Spanish origin?

  • No
  • Yes

Option 2: What is your race? For purposes of this question, persons of Spanish/Hispanic/Latino origin may be of any race.

  • White
  • Black or African American
  • American Indian and Alaska Native
  • Asian
  • Native Hawaiian and Other Pacific Islander
  • Other race

Option 1: What is your age?

  • 18 to 24 years
  • 25 to 34 years
  • 35 to 44 years
  • 45 to 54 years
  • 55 to 64 years
  • Age 65 or older

Option 2: What is your age?

  • Under 18 years
  • 18 to 24 years
  • 25 to 34 years
  • 35 to 44 years
  • 45 to 54 years
  • 55 to 64 years
  • Age 65 or older
Education Level

Option 1: What is your education level?

  • Completed some high school
  • High school graduate
  • Completed some college
  • Associate degree
  • Bachelor's degree
  • Completed some postgraduate
  • Master's degree
  • Ph.D., law or medical degree
  • Other advanced degree beyond a Master's degree

Option 2: What is the highest degree or level of education you have completed?

  • Less than high school
  • High school graduate (includes equivalency)
  • Some college, no degree
  • Associate's degree
  • Bachelor's degree
  • Ph.D.
  • Graduate or professional degree
Marital Status

What is your marital status?

  • Single (never married)
  • Married
  • Separated
  • Widowed
  • Divorced

What is your gender?

  • Female
  • Male
Type of Employment

How many hours per week do you USUALLY work at your job?

  • 35 hours a week or more
  • Less than 35 hours a week
  • I am not currently employed
Size of Employer

Counting all locations where your employer operates, what is the total number of persons who work there?

  • 1
  • 2-9
  • 10-24
  • 25-99
  • 100-499
  • 500-999
  • 1000-4,999
  • 5,000+
Type of Employer

What best describes the type of organization you work for?

  • For profit
  • Non-profit (religious, arts, social assistance, etc.)
  • Government
  • Health Care
  • Education
  • Other
Decision Making Authority

What level of decision-making authority do you have on purchasing IT related hardware, software or services for your organization?

  • Final decision-making authority (individually or as part of a group)
  • Significant decision-making or influence (individually or as part of a group)
  • Minimal decision-making or influence
  • No input
Job Level / Job Title

Which of the following most closely matches your job title?

  • Intern
  • Entry Level
  • Analyst / Associate
  • Manager
  • Senior Manager
  • Director
  • Vice President
  • Senior Vice President
  • C level executive (CIO, CTO, COO, CMO, Etc)
  • President or CEO
  • Owner

For assistance in computing your sample size or viewing additional market research resources, please our resources page. If you would like further clarification or have any comments, please send us an email. We are experts in the design, administration and reporting of all kinds of mail, telephone and online market research surveys.

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