Sample Demographic Market Research Questions

Amplitude Research provides the following demographic market research questions as a complimentary service for our website visitors. Feel free to use these questions on your market research questionnaire. These questions are primarily designed for use with nationwide, metropolitan, or other general population studies. These questions might not be correct for a given study, or the best wording. Nor are these questions intended to represent the full range of choices, where each study might have, or each market research firm might prefer, different wording, categories, or response options. Please consult with a survey design expert.

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Option 1: Which region of the country do you live in?

• Midwest - IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI
• Northeast - CT, ME, MA, NH, NJ, NY, PA, RI, VT
• South - AL, AR, DC, DE, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV
• West - AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY

Option 2: Where do you live?

• New England - Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
• Middle Atlantic - New Jersey, New York, Pennsylvania
• East North Central - Illinois, Indiana, Michigan, Ohio, Wisconsin
• West North Central - Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota
• South Atlantic - Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia
• East South Central - Alabama, Kentucky, Mississippi, Tennessee
• West South Central - Arkansas, Louisiana, Oklahoma, Texas
• Mountain - Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming
• Pacific - Alaska, California, Hawaii, Oregon, Washington

Option 1: What was your total household income before taxes during the past 12 months?

• Less than $25,000
• $25,000 to $34,999
• $35,000 to $49,999
• $50,000 to $74,999
• $75,000 to $99,999
• $100,000 to $149,999
• $150,000 or more

Option 2: What was your total household income before taxes during the past 12 months?

• Less than $25,000
• $25,000 to $34,999
• $35,000 to $49,999
• $50,000 to $74,999
• $75,000 to $99,999
• $100,000 to $149,999
• $150,000 to $199,999
• $200,000 or more

Option 1: What Is Your Ethnicity?

• African American
• Asian
• Hispanic
• Pacific Islander
• White

Option 2 (ask this question and next question together): Are you of Hispanic, Latino, or Spanish origin?

• No
• Yes

Option 2: What is your race? For purposes of this question, persons of Spanish/Hispanic/Latino origin may be of any race.

• White
• Black or African American
• American Indian and Alaska Native
• Asian
• Native Hawaiian and Other Pacific Islander
• Other race

Option 1: What is your age?

• 18 to 24 years
• 25 to 34 years
• 35 to 44 years
• 45 to 54 years
• 55 to 64 years
• Age 65 or older

Option 2: What is your age?

• Under 18 years
• 18 to 24 years
• 25 to 34 years
• 35 to 44 years
• 45 to 54 years
• 55 to 64 years
• Age 65 or older

Option 1: What is your education level?

• Completed some high school
• High school graduate
• Completed some college
• Associate degree
• Bachelor's degree
• Completed some postgraduate
• Master's degree
• Ph.D., law or medical degree
• Other advanced degree beyond a Master's degree

Option 2: What is the highest degree or level of education you have completed?

• Less than high school
• High school graduate (includes equivalency)
• Some college, no degree
• Associate's degree
• Bachelor's degree
• Ph.D.
• Graduate or professional degree

What is your marital status?

• Single (never married)
• Married
• Separated
• Widowed
• Divorced

What is your gender?

• Female
• Male