Commonly used demographic market research questions
The following demographic market research questions and resources are provided by our firm as a complimentary service for our website visitors in the design of surveys. Feel free to use these questions on your own market research questionnaire. These types of demographic survey questions are primarily designed for use with nationwide, metropolitan, or other general population consumer studies to achieve Census balancing, or as qualification questions for business research targeted at key personnel. However, these questions might not be the correct design for a given study. Nor are these questions intended to represent the full range of choices where each study might have, or a market research questionnaire might require, different wording, categories, or response options. For a small fee, our survey design staff at Amplitude Research is always available to custom develop market research questions to best meet the specific goals of your study. We also offer comprehensive survey hosting and reporting services.
< < Return to Market Research Resources | Sample Demographic Questions
Option 1: Which region of the country do you live in?
Option 2: Where do you live?
Option 1: What was your total household income before taxes during the past 12 months?
Option 2: What was your total household income before taxes during the past 12 months?
Option 1: What Is Your Ethnicity?
Option 2 (ask this question and next question together): Are you of Hispanic, Latino, or Spanish origin?
Option 2: What is your race? For purposes of this question, persons of Spanish/Hispanic/Latino origin may be of any race.
Option 1: What is your age?
Option 2: What is your age?
Option 1: What is your education level?
Option 2: What is the highest degree or level of education you have completed?
What is your marital status?
What is your gender?
How many hours per week do you USUALLY work at your job?
Counting all locations where your employer operates, what is the total number of persons who work there?
What best describes the type of organization you work for?
What level of decision-making authority do you have on purchasing IT related hardware, software or services for your organization?
Which of the following most closely matches your job title?
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Amplitude Research has years of experience in drafting survey questions for all kinds of marketing studies and design of top-notch survey questionnaires for online market research. We can provide custom questionnaire writing by senior research professionals and statisticians along with full-service administration and reporting services. Our firm is also expert in online sampling and can provide business and consumer panelists to meet the specific needs of each client.